ControlledRisk is professionally managed by our team of seasoned traders
ProfitableMaximise player values with our unrivalled customer segmentation & CRM tools
Powered By Live Data
The modern sports book needs to handle the fastest and most detailed data feeds straight from the event. Our servers process thousands of events in a single football match at speeds that would make a hedge fund blush.
Traders Focused On Risk Management
With pricing left to the computers, our traders are free to focus on the most important aspects of managing risks. Liability management, customer profiling and working with our CRM team to maximise player values.
Desktop & Mobile Applications
We design bespoke desktop and mobile sports applications with our vast knowledge of user experience and brilliant methods of displaying visual interactive data, resulting in an easy, engaging experience.
Soft & Social Gaming
FSB runs one of the largest fantasy football games in the UK and was the first company to deliver live player ratings. Our bespoke games can include anything from season-long leagues to daily competitions and can be run on the desktop, mobile or within Facebook.
Real-time Algorithmic Pricing
Computer driven mathematical models driven by fast data feeds have replaced the labour intensive task of odds compilation. Our technology has eliminated 80% of the manual labour traditionally required to run a betting operation.
The Most Modern CRM Tools In Sportsbetting
Legacy sports betting platforms are notoriously lacking in CRM tools. Our real-time analytics, customer segmentation and campaign management tools maximise player retention and profitability.
Platform Hosting & Licensing
Our fully managed service is designed to deliver a turnkey solution so our customers can focus on marketing. We can provide the customer registration platform and wallet, the hosting facilities and run it on our license from the UK Gambling Commission.
Some Of Our Customers
FSB provides managed sports betting services and fantasy games to some of the world's largest media and gaming operators.
CEO & Co-Founder
Prior to founding FSB, David was the COO and co-founder of AIM-listed GameAccount Network. David’s success in building the gaming platform business from the ground up provided unparalleled operational insight for running B2B services within the gaming industry. David has an MBA from London Business School and an engineering degree from Kettering University in Michigan.
CTO & Co-Founder
Sam was the first employee and chief technical architect at GameAccount Network. Sam designed all aspects of the gaming platform, including hiring and managing a 30-person technology team. Prior to GameAccount, Sam founded Wapscallion, one of the UK’s leading mobile WAP games companies. Sam holds a maths and music degree from the University Of Leeds.
Mark is considered by many to be one of the founders of the developed online gaming industry. After owning retail betting shops in the 1980's and 90's, he founded Sportingbet and grew it to a market capitalisation in excess of £2bn. Through his Valhalla digital fund, Mark has become one of the most active, successful and widely followed investors in the digital pay2play entertainment space.
John has spent his entire career in gaming, and has deep sector knowledge across sports betting, casino and platform technologies. His 30 years of experience spans positions at Ladbrokes, Cryptologic and most recently Scientific Games.
Head of Customer Services
Damian has run the customer support, compliance and payments teams for over 10 years. Prior to joining FSB, Damian was head of customer services at GameAccount Network.
“I invested because of the clever way in which the FSB guys have sought to exploit the gap between fantasy sports and fixed-odds betting. And, they have a track record in the industry.”Mark Blandford, Founder of Sportingbet
“FSB has the industry understanding needed to succeed.”Petter Nylander, CEO of Unibet
“FSB combine a strong and original product proposition with proven execution capability. For me it was a no-brainer investment.”Andrew Black, Co-founder of Betfair
“FSB is one of the true innovators in the market today.”Ben Warn, Sportsbook Director for SkyBet
“We are pleased to be working with an experienced software development team who are leading innovation in the industry.”Andy Scott, Chief Executive of 188BET
“FSB points offers more in-depth player performance measurement than any other fantasy points system.”Rory Cheevers, Metro Product Manager
“FSB's Player Performance betting is a genuinely innovative and original new product which is certain to appeal to experienced football betting punters and fantasy sports enthusiasts alike.”Nick Goff, Coral Head of Football