Our ground-breaking use of live data has helped us become one of the UK's largest and most respected fantasy games suppliers.
Our deep understanding of handling live data allows us to focus on consumer engagement and developing live pricing models.
FSB is pleased to announce the launch of its most ambitious project to date, a live sports betting service operated on behalf of Genting Alderney. The service includes FSB's proprietary live sports betting platform, real-time algorithmic pricing models and market leading CRM tools for player segmentation and bonusing. FSB is one of the few companies in the industry that is able to offer sports betting as a fully managed solution, including the use of our in-house trading team to manage prices, liabilities and customer profiling. The turnkey solution also includes promotion management, hardware hosting and user interface design that is seamlessly presented as part of the Genting Games on-line offering. The service is offered as both a mobile and desktop service and can be promoted from within the retail casino environment. Genting Alderney is part of the Genting Group, one of the world's largest operators of retail casinos and integrated resorts.